Love it or hate it, this just might be a sizzling cool way to beat the heat on the last remaining days of summer.
Oscar Mayer's debut of the first-ever hot dog-flavored frozen treat could be what your tastebuds need when the temperatures have you sweating and craving a wiener without grilling.
Now, we know what you might be thinking. How does this bun-derfully odd concoction taste?
Well, Oscar Mayer said their "Cold Dog" boasts both refreshing and smokey umami notes. And let's not forget the signature swirl of "mustard" on the outside.
"After the overwhelming fan excitement for our beloved Cold Dog, it was a no-brainer to make this hot dog-inspired frozen pop a reality," said Anne Field, a spokeswoman for Oscar Mayer.
The idea stemmed from the company's "Stupid or Genius" campaign and sparked a sizzling social media debate. And surprisingly, there were tens of thousands of fans who relished the idea of crowning the Cold Dog "genius," so the brand made it a reality.
Popbar, a premium frozen desserts company known for handcrafted gelato on-a-stick, helped the company create its frank-tastic new invention. They are available at select locations in Long Beach in California, New York City, Alpharetta-Atlanta in Georgia and New Orleans.
So pass the … well, hold up. Maybe we pass on the ketchup this time and enjoy the last four weeks of summer.