'Whitest paint ever created': New reflective paint would direct heat away from homes

'Whitest paint ever created': New reflective paint would direct heat away from homes

If you could paint your home to avoid the cost of cooling in the warmest months, would you do it? Researchers at Purdue University are counting on it. They say they’ve created the whitest paint yet. The idea is that families could paint their homes and it will keep them cooler, thus reducing the need for air conditioning. FOX Weather's Max Gorden reports.